How to be Popular on Social Media | Authenticity | Nicoleinbold Design and Consulting

I am going to go head and assume you said yes. Inherently, we all want to be popular and the most liked. There is no shame here! But, ask yourself two things:

  1. Is popularity really why you started a business? A simple yes or no.
  2. What are your business goals next year, 5 years from now, and even 10 years? Seriously write them down!

I am right there with you, don't get me wrong. I get caught in the numbers game of social media, watching my likes, follows, and comments wax and wane throughout the day, week, or month. It is intriguing yes, it feels good when someone out in the world interacts with us, but stop yourself! 

ain't no body got time for that!


I'm here to tell you that those numbers don't matter in the way you think they do. Yes, knowing the numbers are helpful in showing us where to better focus our marketing efforts, but to worry about the totals themselves is a bit off base.

Brand Designer and social media conscious encourager

As we grow and hone our voice and mission we will begin to repel people as much as we attract them. Believe it or not, this is what we want! We want those love at first sight viewers. These people are our tribe. We want our work to attract our target audience, the ones who will buy from us, and soldier our brands for us. This is the sweet spot of awesomeness. When your services and the experience you provide your clients builds your audience, with you and for you. 

I am not telling you to stop posting! Keep doing you! Spread your heart and your message far and wide. You will create some wonderful relationships. I just beg you not to continue with the like ladders and follow-a-thons that take place. They do not serve you as an entrepreneur who also needs to make a living. 

My issue with like and follow-a-thons, is that they are truly not helpful to you on a few fronts.

  1. They are like empty calories. Your numbers go up but your engagement goes down because now you have more peers following you rather than existing and potential clients. 
  2. It is not authentic engagement. Your intentional communication through social media gets lost when you ask for it. Instead, boost your engagement in other groups, comment on other artists work you admire, be present in your market, and post content that elicits a response. Whether it be an emotional reaction or answering a question. 
  3. The more people you follow the higher your potential will be to compare, burnout, lose you authenticity for your market.

In the end, think about what your real goals are. What is the mission statement of your company? Have you written core values out to help you better determine the best course of action when decisions pop up? Once you align these things, and speak with authenticity, people will follow you. They will like you because you are being you, and that is your brand!

Go forth, get out there and live your brand, be present, authentic, and engage with people. You may find that when you do this, you will grow in more ways than one. I believe in you!

With grit and grace,

The Beginning | Design and Consulting for Creatives

the road to success

is always under construction

- lily tomlin -

I'm opening myself for a new adventure; beginning to share more of my knowledge, skills, and talents with fellow creative minds. 

As creatives, artists, mostly introvert, and people who are often more empathy driven we follow our hearts to create our passion and ultimately build our careers. With all of this, we also create a lot of blocks, end up procrastinating, and making excuses about why things are certain ways. Why we can't do something, or even blame other people for our failures. 

This is self pep talk as much as it is encouragement! 

Having the unique position of seeing these patterns after working with various entrepreneurs, I recognize these strengths and weaknesses in myself. So today, I am clicking publish on my website. Before I feel like I'm 100% ready, because who ever is really ready for anything? I'm also launching before I'm completely done. Yes, this makes me vulnerable and opens myself to criticism, but without failure there is no growth!

That sounds very cavalier, but believe when I say that I am sitting here at my desk thinking, "how can someone who wants to design and build an online home for someone else, start her path with something incomplete?!" You might be thinking the same thing of me right now, that's okay!

I can do this because I'm pushing myself outside of my comfort zone. I am willingly pushing past my anxiety of "what if" and worries of judgement, because like so many other creatives, fear of all of the above is just a block. Your website, your brand story, and your career are always changing and morphing. Maybe not in dramatic ways, but if we aren't forever learning and pushing ourselves we will become stagnant and irrelevant. So I encourage you lean into your anxiety and begin today, right now. 

Click post, ask for help, send that email, you do you friends! 

Nicoleinbold Graphic Design Start Now